专家:黑五打折名不副实
文章来源:未知 文章作者:enread 发布时间:2019-11-26 07:20 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
Black Friday does not offer the bargains it claims, consumer experts warned.
 
消费专家警告称,“黑色星期五”的打折促销名不副实。
 
Almost all of the 'deals' promoted around the event last year were actually on offer for the same price or cheaper in the six months either before or after.
 
Remarkably1, just one in 20 was actually the cheapest price on that date.
 
Consumer group Which? has told shoppers to be wary2 of what they describe as the 'Great Black Friday Swindle' after analysing dozens of offers from Amazon, John Lewis and Currys PC World.
 
Imported from the US, Black Friday always falls on the last Friday of November. This is because the sales are scheduled to follow the American holiday of Thanksgiving which takes place the day before.
 
In Britain, the event has been a disaster for many retailers3 – particularly those with a high street presence – because they feel they have to slash4 prices or risk missing out on the first flush of festive5 spending.
 
Before Black Friday crossed the Atlantic, shops held off advertising6 discounts until the last minute before Christmas.
 
However, the November sales event now leads to a huge spending splurge over the weekend – only to be followed by empty stores and streets through December.
 
Now research by Which? suggests the Black Friday sales themselves are not all they seem.
 
Which? tracked the prices of 83 products on sale on Black Friday in 2018 for a year, from six months before the day until six months after. Researchers found just four deals – 5 percent – were cheaper on Black Friday than at other times.
 
Six in ten of the products on offer, which included speakers, soundbars and kitchen appliances, were cheaper or the same price on at least one day in the six months before the event.
 
And Which? found that three in four products were cheaper or the same price in the six months afterwards, when compared with the deals offered in two weeks around Black Friday.
 
Natalie Hitchins at Which? said: 'We have repeatedly shown that "deals" touted7 by retailers on Black Friday are not as good as they seem. Time-limited sales can be a good opportunity to bag a bargain, but don't fall for the pressure tactics around Black Friday. Our investigation8 indicates that this popular shopping event is all hype and there are few genuine discounts.'


点击收听单词发音收听单词发音  

1 remarkably EkPzTW     
ad.不同寻常地,相当地
参考例句:
  • I thought she was remarkably restrained in the circumstances. 我认为她在那种情况下非常克制。
  • He made a remarkably swift recovery. 他康复得相当快。
2 wary JMEzk     
adj.谨慎的,机警的,小心的
参考例句:
  • He is wary of telling secrets to others.他谨防向他人泄露秘密。
  • Paula frowned,suddenly wary.宝拉皱了皱眉头,突然警惕起来。
3 retailers 08ff8df43efeef1abfd3410ef6661c95     
零售商,零售店( retailer的名词复数 )
参考例句:
  • High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
  • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
4 slash Hrsyq     
vi.大幅度削减;vt.猛砍,尖锐抨击,大幅减少;n.猛砍,斜线,长切口,衣衩
参考例句:
  • The shop plans to slash fur prices after Spring Festival.该店计划在春节之后把皮货降价。
  • Don't slash your horse in that cruel way.不要那样残忍地鞭打你的马。
5 festive mkBx5     
adj.欢宴的,节日的
参考例句:
  • It was Christmas and everyone was in festive mood.当时是圣诞节,每个人都沉浸在节日的欢乐中。
  • We all wore festive costumes to the ball.我们都穿着节日的盛装前去参加舞会。
6 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
7 touted 00151f908b31d984fd20d8b48dba34f3     
v.兜售( tout的过去式和过去分词 );招揽;侦查;探听赛马情报
参考例句:
  • She's being touted as the next leader of the party. 她被吹捧为该党的下一任领导人。
  • People said that he touted for his mother and sister. 据说,他给母亲和姐姐拉生意。 来自辞典例句
8 investigation MRKzq     
n.调查,调查研究
参考例句:
  • In an investigation,a new fact became known, which told against him.在调查中新发现了一件对他不利的事实。
  • He drew the conclusion by building on his own investigation.他根据自己的调查研究作出结论。
TAG标签: price sales Friday
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